A new cosmetics and beauty company has started here in the Valley and its reach is growing to international levels. Newcomer Jossy Nelson and her family came to Canada and fell in love with Swan River during a visit. This led to them finding employment, a warm welcome, and a new place to call home. As a result, Nelson chose to open up her cosmetics company, Adaluxe Cosmetics, here in the community.
“My family and I came to Canada as Irish Citizens of African descent (Nigeria) to explore Canada and gain some international experience through working in our career paths and settling into the community,” said Nelson. “On arriving in Canada, my husband had a friend who invited him to come visit them in Swan River for a few days before returning to Ireland. Upon getting to Swan River, a job opportunity opened up for my husband and he took it. Within a couple of months, my husband returned to Ireland to bring us with him to Swan River and here we are.
“As new comers to Swan River, the lovely people in the community welcomed us with an open arm of love and care and embraced us, I got my first job at the CBF School in Swan River and later moved to work at the North West Immigration Services in Swan River, where I worked as a Settlement Worker in Schools, working with immigrant children by helping them settle into the new community.”
Nelson has an extensive background, education and experience in the cosmetics and beauty industry. Not only did she learn about the creation of beauty products, but she also gained valuable experience working in the industry before creating her own line of cosmetic products.
“Adaluxe Cosmetics started as a vision and a dream, because I studied my first degree in Biological Sciences, specializing in Botany, graduated with a degree in Manufacture of Medicinal Products at Dublin Institute of Technology in Ireland and culminated it with a Diploma in Beauty Therapy at the Tullamore School of Beauty, in Ireland,” said Nelson. “Through those years of learning and researching, my interest in skincare and beauty was sparked. I started thinking about how to contribute a solution to the human needs that exist within the global beauty industry.
“After graduating from the School of Beauty, I secured employment with some of the global beauty industries, like Elizabeth Arden and Estee Lauder, where I worked as a counter manager for some years in Ireland and gained tremendous experience. In the process of time, I engaged in research to know more about human needs that exist in the area of beauty and through my research findings, analysis and recommendations, I saw a niche that could make my products stand out in the midst of others.
“Adaluxe started because I had the entrepreneurial drive to create something,” said Nelson. “When we finally moved from Ireland to Canada, my passion for beauty increased even more, and I continued with my research, which I started a couple of years before moving to Canada. After researching the Canadian beauty industry and manufacturing companies, Adaluxe Cosmetics was born, and all our products are made in Canada.
“Adaluxe Cosmetics was launched in Swan River and since then, it has been progressively gaining ground, and we are still looking out for more opportunities to expand our distribution channel as wide as possible.
“Adaluxe Cosmetics is a premium quality brand, a one-stop shop for all skincare and makeup products,” said Nelson. “Our products are suitable for all ethnicities, all genders, all ages, all skin types and all skin tones. They are naturally derived, paraben-free, gluten-free, and animal cruelty-free.”
Nelson chose to do a brick-and-mortar storefront to open up Adaluxe Cosmetics, while still fulfilling online orders and distribution from that location.
“Adaluxe Cosmetics is currently located at 900 Main Street, beside Scales Pharmacy. Customers can come into our shop to buy products or order online from our website: www.adaluxecosmetics.com. When orders are received, we deliver locally and mail orders to distant locations across Canada and the rest of the world. Also, we do attend some trade and craft shows where we display and sell our products.
“We are currently creating awareness and letting customers and the general public know that we have distribution opportunities for businesses and individuals to sell and distribute Adaluxe Cosmetics’ premium quality products.”
Nelson is extremely grateful for the support the community has provided both upon her family’s arrival in the Valley and also for the overwhelming support with Adaluxe Cosmetics. She hopes to grow and expand her business to become a distribution one located in the Valley.
“The people in the Valley have been supportive and encouraging, and we are thankful and appreciate everyone for the support,” said Nelson. “As a small rural community, word of mouth goes far beyond. We have orders come from outside Swan River, and we are often told that their families in Swan River told them about Adaluxe skincare and beauty brand and they place orders to try the products and they keep returning for repeat orders. We are grateful. The community feels like one large family.
“We hope to source more funds, discover incentive programs, grow our production line and expand our distribution channels far and wide across Canada and beyond.”