With just a couple of months until the 2026 edition of Dauphin’s Countryfest, organizers have launched a new promotion to put more people in the stands.
The Two Step and Stay program is offering a free campsite in the Fisher regular campground for anyone purchasing two general admission weekend passes for the regular price of $738 plus fees and taxes.
The promotion, Countryfest president Duane McMaster said, is about topping up an already fantastic crowd.
“Ticket sales have been good. We’ve sold more than twice as many as we did last year, the most sales we’ve had post covid. So things are moving along, but we still have tickets to sell,” McMaster said.
“Right now we’re looking at maybe 7,500 to 8,000 people there each day and we’re still selling tickets. I’d like to see it full again.”
Given the resources put into the lineup, this year the board opted to offer only weekend passes over single day admission. At this point, that is still the plan, McMaster said.
“We always want people to come for the weekend, right. We don’t want it to be about one day. We want people to come and enjoy the event for the entire weekend,” he said, adding the board will meet later this month to re-evaluate the situation.
“We don’t want to, but if it becomes a necessity, we will. But we want to have a weekend event, we’ve always wanted that.”
With everyone talking about Saturday headliner Jelly Roll, one of the hottest acts in music right now, people are forgetting about the entertainment available throughout the rest of the weekend, McMaster said.
“Everybody's really excited about Jelly Roll, but we have good entertainment on every night, Nate Smith, Tyler Hubbard. We have Brett Kissel, Blackhawk, we’ve got a lot of really good names,” McMaster said.
“We want people to come see the whole event. We don’t want it to just be a Jelly Roll concert with camping.”
While competition for entertainment dollars is tight, McMaster believes Countryfest rises above other options in not only quality of entertainment, but also in convenience and overall experience.
“The thing about Countryfest is you can pull in there on Thursday and park and you don’t have to move again until Monday. You can stay there and enjoy the entire weekend. There’s food vendors there, you’ve got your camping, you’ve got showers, you’ve got ice. Everything you need is there,” he said.
“We’ve got an incredible lineup. We have, in my opinion, the best site for an outdoor event, an outdoor music event, in Western Canada for sure, and probably in Canada overall. There’s not a bad seat in the house. We’re on the edge of a national park. It’s just beautiful, and we’ve got everything you need.”
McMaster said the volunteer board works hard to create an event worthy of people spending their hard earned money on and he believes they have achieved that goal.
“We have great value for money in my opinion. I know it’s not just the price of the ticket, but we figured it out. I think it was last year that the price of a weekend pass worked out to $6 a band. I don’t know if that’s the same this year, but it will be pretty close to that,” he said.
“I think we’ve got a great lineup. I think we’ve got a great venue. We just need people to come out and support us and keep us around. We do an awful lot of good in the community. We bring a lot of business and a lot of economic impact to Dauphin. That’s something that we need to keep supporting here.”
For those wanting to get in on the Two Step and Stay promotion, tickets are available on Ticketmaster.